“Football clubs are still not grasping the need for genuine, properly structured dialogue between fans and their clubs,” according to Kevin Rye – a consultant with over 14 years’ experience of working with supporters all over the UK and Europe.
The FSF fans survey results show that clubs are getting better at recognising the needs of supporters when it comes to match-day. However, there is too much focus on ‘fan engagement’ drawn from the United States with the fan being a ‘customer’.
We have long argued being a football supporter is more than being a customer. It’s a special relationship and this needs to be recognised as such.
Clubs need to commit to having a structured dialogue with fans being at the centre as stakeholders.