Supporter Liaison Officers at clubs already exist in a limited number of European countries and primarily help improve the dialogue between the fans and the clubs they support. Most importantly, SLOs must be credible with fans, and therefore should have experience with and contacts to the networks in the fanbase at the club.
The introduction of a new UEFA licensing requirement from season 2012/13 for all clubs to have an operating Supporter Liaison Officer (SLO) marks an important new chapter in club to supporter relations and emphasizes how important this relationship is considered.
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